Local News

Your Source for Breaking News in Dickinson County

Who We Are

U.P. Response Media: Your Local Information Source

Founded on November 1, 2025, by Lucas Goad, U.P. Response Media is an independent public safety and community news outlet serving Dickinson County and surrounding areas. U.P. Response Media was created with the goal of providing timely coverage of emergency incidents, local events, and public safety information through original reporting and photography.

Shortly after its founding, photographer Brayden Conner joined U.P. Response Media to assist with field coverage.

U.P. Response Media focuses on providing accurate, timely, and responsible coverage of incidents that impact local communities. Through firsthand reporting, photography, and community-focused storytelling, we work to keep residents informed about events happening in their area.

Our Mission

Our mission is to deliver accurate, timely, and relevant news to the Dickinson County community, giving residents the information they need to stay informed.

Core Values

We value integrity, transparency, and community engagement. Our commitment to journalism drives us to provide quality content that everyone can view for free. Always.

Meet The Team

The two people behind the operation.

Lucas Goad

Director, Lead Photographer

Hello! I’m Lucas, the founder of U.P. Response Media, I originally started this as a “fire buffing” page, but not too long after I started U.P. Response Media, I thought about journalism, and everything just clicked. I’ve always wanted to help the community, and in a way, I believe I’m helping by delivering timely and factual news about incidents that happen in our area! If you see me out and about, don’t be afraid to say hi!

Brayden Conner

Photographer

Hi, I’m Brayden, and I’m passionate about public safety and the people who serve our communities every day. For the past three years, I’ve had the privilege of volunteering with the Michigan State Police, where I’ve gained valuable experience and a greater appreciation for the dedication, professionalism, and teamwork that law enforcement demonstrates. Those experiences have helped shape my goal of pursuing a career in public safety. One of my favorite hobbies is first responder photography, especially fire scene photography. I enjoy respectfully documenting the work of firefighters, law enforcement officers, EMS personnel, and other emergency responders as they serve their communities. Through photography, I hope to capture the professionalism and commitment of those who answer the call when others need help most. I enjoy meeting new people, learning from first responders, and supporting my local community whenever I can. If you ever see me out in the community at an event, a public safety gathering, or while I’m taking photos, don’t hesitate to come say hello. I’m always happy to meet new people, talk about public safety, photography, or patch collecting, and make new connections.